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L’Oreal hones in on a one-on-one approach with shoppers | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Tanya Kostiw

The beauty brand's new CMO Stephane Berube discusses why big data is key in the age of consumers without borders, and which emerging target demos are on the co's radar.

http://strategyonline.ca/2014/05/28/loreal-hones-in-on-a-one-on-one-approach-with-shoppers/
 

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